IEEE Spectrum White Papers
150 Leads – guaranteed! IEEE Members have incredible purchasing power.
Marketing studies show that white papers are an excellent touchpoint communication to influence prospects in purchasing decisions, help position companies as thought leaders, and aid the selling process by informing and educating the prospect base.
• Improve upon your lead nurture strategy
• Raise awareness and visibility of your company’s products
• Provide a platform for product evaluation
• Combine with a Native Insights Campaign to create
a targeted communication that gets attention
• Influence the buying decisions and revenue potential of your
clients and prospects
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